This is my first idea for my rock festival poster combining words and images. I produced this using pen and fine liner to quickly get my idea onto the page. The message that I am trying to get across that this is a rock festival and that it isn’t for people who don’t like to get a bit rough as the festival is in the summer time but in Britain the summer time is usually wet. I have used a skeleton as my focal point for this idea as I feel that it tells people what style of festival this is with out having to read the line up or having any idea about it. I have used typography in the background as if i were to develop this idea that I would some how make the line up be apart of the background/sky imagery. I think this design is successful in word and image combination as it has various different exciting ways to combine them, that are subtle. I think what makes this idea less successful is that at first glance I don’t think people will view it as a poster. To improve this idea I think I should make the neon lights on the bridge much larger and the focal point of the design. To make it more exciting I think instead of having a plain sky background that I should use a picture of the sky with stars in it and make the line up out of stars somehow. This idea is heavily influenced by Ivan Minsloff and clearly links into my research. I think using ideas that Minsloff has used will help aid this design. I think that this would appeal to my target market as I targeting young adults and rock fans, so the skeleton imagery, and biker imagery would appeal to them as stereotypically young adults who enjoy rock music tend to have motorbikes and like death. This idea meets many elements of the brief as it shows the festival name, which would be the logo, the date and all the acts that would be playing at the festival.
This is my second idea. I used fine liner and red pen to create a simple and striking effect. My intention was to make this idea grab your attention. The message behind this idea was to show people that the festival is a rock festival. I have used a minimal colour palette of black, white and red as all together these colours stand out from each other making the poster easier to spot and to read. I chose to use red in this idea as red has connotations of anger, passion and love which is what people who go to a rock festival would be feeling and I wanted to get that across in this idea. This was a very quick idea so I didn’t think about the composition, scale and what would be the focal point – but I feel that where the red is it draws your eye to the writing especially where it says Reverb Shrill. For typography I wanted to make something that was hand drawn but scratchy as this connects to the idea of a rock festival and also a lot of rock bands name is quite scratchy. What makes this design successful is the minimal colour palette as it makes it easy to red where as some posters use lots of different colours and I feel that distracts your eye so I made sure that I didn’t do that as that’s not my intention in this idea. Less successful about this design is how simplistic it is, so visually it’s not very interesting. If I am to do this idea for my final poster I think I would stick to the colour palette but add more imagery such as guitar cases and the massive rolling boxes that bands carry their equipment in. This idea links back to my research as I looked at one poster that just used typography and shaped it into a heart to get across its meaning and liked that idea. On the other hand that poster was done with spray paint so It had paint dripping down which added interest to the design, so I think If I were to do this idea and to make it more interesting I would think about having ink dripping down. I think that this wouldn’t appeal to my target market as it is very simplistic which would draw the attention of the market I am trying to attract. This idea meets different parts of the brief as it is a line up poster and includes the logo of the festival.
This is my third idea I created. I produced this idea to get across the line up for my rock festival. I produced this idea by drawing an out line of a guitar and then drawing an outline of flames around it. I then wrote down the artists I would have playing but made the font fit into the flames and look like flames, I avoided the actually guitar area but It is still recognizable as the writing wraps around. In this idea my focal point is the guitar shape as it is in the center and the first thing you look at. I have used shades of yellow and orange to replicate flames – If I were to do this idea I would blend colours together on Photoshop onto the words and remove the black outlines, I would also use a dark red colour for the background. The composition of the words helps the word and image combination as the show the shape of the guitar with out having to go around the guitar, if I were to have the words not fulling up the whole of the flame area this design wouldn’t be successful in its words and image combination as the imagery would be hard to recognize. What lets this design is that much like my second idea it is very simplistic and only includes one way to combine words and images. To improve this idea I would add some more imagery such as a lighter and have the flame coming out of that so then I could some how merge words with the lighter to make it more interesting. This idea was influenced by Jim Mazza – High on Fire as in his design he had words in the shapes of flames around a drawing of a viking. I took that from his work as I liked how unusual and creative that was and wanted to produce something similar but in my own style. This links to my ideas success as with out having looked at his design I wouldn’t have understood how to actually produce the words in shapes of flames. This idea appeals to my target market as flames and guitars are associated imagery with rock festivals so someone looking for a rock festival would see my poster and know instantly that it is a rock festival. This idea only covers one part of the brief which is to produce a line up poster.