Presentation Plan to Kate Molly

“Kate Molloy is Little Designs Cambridge. She founded the company in 2011 to provide a customer-led creative service for Cambridgeshire companies.
Little Designs works with your budget however precious and to your deadline however tight, to provide you with a product bursting with fresh ideas and outstanding design.”

From presenting to Kate Molly I will gain a professional intake on my ideas and designs on what works and how I can improve them, to make them the best that they can be. From pr denting to a professional designer I will gain outside knowledge from long road which will help give me a different perspective on my ideas and how I could improve them. I will also be given constructive criticism from someone who has never seen any of my work before or who knows how I work and this will be greatly helpful as her advice will be 100% focused and based around my design work and not changed from my personality and how I work.

I will present my presentation using PowerPoint but each slide will be easy to follow and clean, I will be using colours in the background to make my presentation interesting but to also suggest what colour palette’s I am thinking about using. In my presentation I will put some of the main concepts I have looked at so that I don’t show and talk about ideas that are not going to be useful for my final outcome. From talking about my concepts I have looked at I will go on to talk about my digital designs and how the concepts I have looked at helped create them.

I will try and keep Kate’s interest by asking her questions through-out my presentation so she is engaged and I will also ask her for advice on the advice she has given me.


Concept Comparison

Concept One: Colour Blocks





These two concepts are similar as colour blocks typically use overlaying colours to create other colours, which is similar method to collages.

In modern colour block concept art they use other imagery with the colour geometric shapes which is similar to collages.

Concept Two: Collages





These two concepts originated at different time periods with colour blocks being created around the 17th century and collages being invented in the early 20th century.


The concepts were created for different reasons, collages were created as a way to express original thought through recycled material where as colour blocks was invented as an easy printing method.


Concept One: High Contrast




These concepts were invented both in the early 20th century.


Both of these concepts in modern day graphic design are used as a way of expressionism, and to create an eye-catching image.



Concept TwoAsymmetricTypography   DIFFERENCES BETWEEN CONCEPTS:


These two concepts are very different from each other in look, as the high contrast concept is typically black and white with not much detail and asymmetric typography is typically colourful, detailed and have many aspects. Though both of these concepts use negative space to shape the detail.


The concepts were produced for different reasons; asymmetric typography was invented for an expression of thought and writing where as high contrast was first created to save printing costs.




Red with black and colour blocks but use slightly similar methods to create the final outcomes such as the concepts use the idea of collaging  with over lapping colours and shapes. Both of these concepts use the a lot of negative space to create interesting shapes and designs


The re-invention of both of these concepts happened within a 10 year span.


Concept Two:AsymmetricTypography   DIFFERENCES BETWEEN CONCEPTS:


Key differences within these two concepts are the colour palette as red with black has a strict limited palette which in theory allows only a limited amount of emotions to be created and conveyed where as colour blocks lets the artist has full reign over the colours they use and what emotions these colours can convey.

Other key differences are that with red with black hair the power and emotions that were conveyed through this simple colour composition was taking and used for For propaganda by the Nazi’s and colour blocks was seen by artists and designers as an easier and more personal printing process.


Assessment 1 – Unit 3 Bibliography

  1. 1971 El Al Israel Airlines, El Al Rainboeing the skies by Dan Reisinger (2016) Available at: (Accessed: 6 October 2016).
  2. A season in hell: Arthur Rimbaud (1998) Available at: (Accessed: 30 October 2016).
  3. Adeevee (2008) Automobili Lamborghini Lamborghini sports cars: The guards, motor scooter, fast-food. Available at: (Accessed: 13 July 2016).
  4. admin (2013a) Five retro classic car Adverts revisited. Available at: (Accessed: 13 July 2016).
  5. admin (2013b) Five retro classic car Adverts revisited. Available at: (Accessed: 13 July 2016).
  6. Advertising analysis/research (no date) Available at: (Accessed: 13 July 2016).
  7. AG, A. (no date) Stadttheater Basel (Foto: Max Mathys)(city theatre Basle 63 / 64). Available at: (Accessed: 30 September 2016).
  8. Annink, E. and Schwartz, I. (2004) Bright minds, beautiful ideas: Bruno Munari, Charles & Ray Eames, Martí Guixé and Jurgen Bey ; parallel thoughts in different times ; [on the occasion of ExperimentaDesign 2003 – Bienal de Lisboa, Lisbon, Centro de Exposições, Centro cultural de Belém, Museu do design, Lisbon, September 18 to November 30, 2003 ; Kunsthal Rotterdam spring 2004]. Amsterdam: BIS Publishers B.V.
  9. (2010) Available at: (Accessed: 6 October 2016).
  10. de Bono, E. (2005) Serious creativity: Using the power of lateral thinking to create new ideas. United Kingdom: Profile Business.
  11. Book cover, A season in hell, 1947 (1993) Available at: (Accessed: 30 October 2016).
  12. De Pippo, M. (2015) Brave: SDCC’12 exclusive. Available at: (Accessed: 6 October 2016).
  13. Dhanjal, N. (2013) “Media learning Blog,” Media Learning Blog, Available at: (Accessed: 13 July 2016).
  14. Estate, R.J. (no date) The art of graphic design: Lustig, Albers, Johnson, and the 1945 summer session by Julie J. Thomson – BMCS. Available at: (Accessed: 30 October 2016).
  15. Fletcher, A.D. (2001) The art of looking sideways. New York: Phaidon Press.
  16. Heller, S. and Vienne, V. (2012) 100 ideas that changed graphic design. London: Laurence King Publishing.
  17. Max Huber (no date) Available at: (Accessed: 6 October 2016).
  18. Morgan, R. (2013) Car adverts if the 80s archives | defensive driving course UK. Available at: (Accessed: 13 July 2016).
  19. Old Car Adverts (2011) Available at: (Accessed: 13 July 2016).
  20. Posted and Popeson, P. (2012) Museum of modern art. Available at: (Accessed: 30 October 2016).
  21. Poultney, L. (2013) The top 5 super bowl car commercials. Available at: (Accessed: 13 July 2016).
  22. Produced (2016) Leo Burnett Brasil. Available at: (Accessed: 6 October 2016).
  23. Rivera, V. (2012) Asymmetric typography- team Krypotnite. Available at: (Accessed: 30 September 2016).
  24. Root, A. (2012) Red with black (team ice). Available at: (Accessed: 30 October 2016).
  25. Staff, C.B. (2016) Negative space: 30 brilliant examples. Available at: (Accessed: 6 October 2016).
  26. White space in graphic design, and why it’s important (no date) Available at: (Accessed: 6 October 2016).
  27. WORK (1988) Available at: (Accessed: 6 October 2016).

Research – Expression of Speed

Expression of speed is an art movement created in the mid nineteenth century.  Artists and designers loved the idea of showing speed, with the invention of high velocity energenering, it captured their imagination. Italian Puturists artists used the concept the most in their design work. McKnight Kauffer, one of europes most well known graphic designers in the 1920-30’s, used the concept in his work and combined it with abstraction and naturalism.

Graphic artists used what ever method possible to visualise speed, the arrow became the most popular symbol for speed  as it suggested acceleration, momentum and multiple arrows suggested competition and racing. This idea will be helpful in the ideas process of creating my sports car advert.

Monza (1948) Max Huber


“This poster by the swiss designer was for the Italian motor-racing event, shows that the futurists’ preoccupation with velocity and their fascination with speading arrows was still relevant in the 1940’s.”

This poster was created to advertise an Italian racing event in 1948. Max Huber has used the expression of speed concept in his by overlapping colourful and monochrome curved arrows to suggested the shape of the race track the event is happening and how fast the vehicles will be going. The concept helps convey the message of a high speed racing event much more effectively than if the artists were to for example draw the race track with cars on it. The expression of speed concept makes this poster successful as it is clean and direct in conveying the message, but is also interesting and creative. I find this poster design inspiring as I’m interested in the way the colours complement each other and there shape.

Rainboating the Skies (1971) Dan Reiginger


“An advert introducing the new Boeting 747 to El Al. This iconic image is at the centre off an interntet controversy, with some claiming it as in face an Air Cansada poster.”

  • Describe the piece of design and its purpose/background info?
  • How has the designer used this idea/concept within their work?
  • The designer has used the concept expression of speed in this piece by suggesting the flight pattern and movement of the Boeting, the lines, the colours used all suggest different feelings and ideas but together suggest what the artist was intalining. The fact the artist has used a slow curving line this tells me what type of movement the plane does as it has a friendly idea behind it. The rainbow colours used for the lines suggests happiness and therefore a friendly atmosphere which all leads to the idea that the plane advertised is a passenger transport plane.
  • How does this idea/concept help convey the meaning and messages?
  • What successes does this bring to the piece?
  • What is your opinion of the work? Is it successful, does it inspire you?

Soaring to Success! (1929) E. McKnight Kauffer 


This poster was created to show the soaring aspirations for the new Labour newspape, The Daily Herald.
The designer, Kauffer has used the concept Expression of speed in his work by using abstract imagery of planes, that to me look like magpies which in a way is surprisingly negative imagery to have portrayed as magpies are known for taking anything shiny. Anyway, the abstract images of planes seem to have been overlapped and dragged out and have a contrasting colour when the overlap, this making the planes look like s racing flag if you were to see the poster at a glance. This uses the idea behind the expression of speed concept as it suggests high speed and racing.
The combination of text and the expression of speed concept conveys the message that this newspaper will be successful and be innovative, as the slogan used is “soaring to success” and this makes the viewer think of racing and winning.
This brings many success to the poster as it is aesthetically pleasing but successfully conveys the message which I think is key in any poster design and the expression of speed concept does this perfectl.
The colours, the shapes, the simplicity all inspire me and my ideas on how to suggest speed in a car advert.

Research – White Space

White space is an concept that refers to the space left between the objects on the canvas, it is also referred to as negative space. White space can be active or it can be passive. passive white space occurs naturally between the objects and active white space is done on purpose to create meaning and emotion, it is normally asymmetrical which means the design looks more dynamic. White space is also not always white which is why it can be also be known as negative space.

White space is important as it separates and can also group elements as it gives the brain visual clues on what the graphic designer was trying to suggest. It also adds emphasis to the objects and typography on the canvas which is important for creating impact.

Brave (2013) Michael Pippo


This poster was created to advertise the Disney film Brave in 2013. The artist has used icon features from the film such as Brave’s red hair and the black bear from the film. Michael Pippo has used the white space concept in his work to create the image of a bear coming through brave’s hair which is also using the concept white space. The difference in red and black within the white space concept makes this idea innovative. The use of the white space concept in this design doesn’t convey any meaning or message but instead conveys shape and character. The concept makes this design successful as it means the poster can be minimalist but still show the narrative that it is portraying. This poster inspires me and my idea generating process as I believe I can use the concept in an interesting way to advertise sports cars.

Fiat LeoBurnett


This fiat poster was created not to advertise any specific car but to warn people about the dangers of testing while driving.
The designer for this poster has used to concept White space in this design by using a simple black and white contrast where the shape of the dog fits into where the negative space of the N is to create a simple yet interesting design, that is powerful to the viewer.
The concept used helps convey the message of you either see the dog or the letter as when you first glance at the poster the N is noticeable as it is bright wihte so contrasts against the black.
The use of the concept brings a whole range of success to the design as it does everything that a poster should and is intended to do such as be impactful, create a response and to be easy to understand.
I personally really enjoy and am intrigued by this design just by it’s simplicity and effectiveness. I think I would experiment with this idea in my own idea development and see if it would be as successful.

    Mondo (2011) Olly Moss


    • Describe the piece of design and its purpose/background info?
    • How has the designer used this idea/concept within their work?
    • The artist has been very careful in how he uses the concept of white space in this design to create just the right effect. At first glance the poster just seems like a red and black land map of England but the pen you notice something isn’t quite right around wales and the midlands area and you then see the face of a werewolf coming from the ocean. This suggests so many ideas and feelings with out even reading the typography, as your mind starts to wonder why is the face coming from the sea rather than in the land, and why is it facing towards England and looking slightly down and with these questions racing around you start to create the narrative that this werewolf has traveled far, this suggested from the ocean, and that he is heading towards main land England, London as such.
    • How does this idea/concept help convey the meaning and messages?
    • What successes does this bring to the piece?
    • What is your opinion of the work? Is it successful, does it inspire you?

    Research – Asymmetric Typography

    The German typographer Jan Tschichold edited an issue of the Leipzig printing trade journal and gave it the title ‘Elementary Typography’. This term was revolutional creating the start of asymmetric typography which consisted of a asymmetrical composition and sans serif, often lower case letters placed and manipulated into various shapes.

    Drukkerij Trio (1931) Piet Zwart


    “Asymmetric typographic exercise for the Trio printing company in The Hague. The random overprinting of modern and vintage letterforms prefigures the deconstructivive approaches of later decades.”

    The purpose of this poster was for the printing company Trio in The Hague. Asymmetric Typography has been used in this design by Piet Zwart as there are overlapping numbers and lettering, in various colours, fonts and sizes. The typography has also been compositioned in a way that means that the design is easy flowing and understandable. This design has used the concept to help sell and brand the Trio Printing Company as it shows a level of skill used to print letters over letters and for them to be clean cut.

    My opinion of this design is that it is successful in a pattern print as it is interesting but I do not feel that it is successful in conveying the message that it’s a product that is advertising the company, as without doing research into the design I didn’t get the meaning behind the design. Even though I do not think that the use of the concept in this design is successful it still inspires me as I feel that I can use this concept in the same way the designer has above but change aspects so instead of having random letters and numbers, I would use fragments of details about the sports car so when someone looks at the design work they understand what the typography is saying.

    Die Frau Ohne Namen (1927) Jan Tschichold


    “A poster designed for the Phoebus-Palast, embodies all the geometrical characteristics of the New Typography of the 1920s.”

    Jan Tschichold created this poster for Phoebus Palast a film in 1927. The designer has used the concept asymmetric typography in his work by using a vanishing point and having the writing on the poster expand with the vanishing point lines, the rest of the poster follows this concept with the images expanding with the lines at a slightly ajar angle
    Aysemetric typography helps make this poster eye catching as it uses a minimal colour palette, which isn’t common in the practice of early asymmetric typography, but for this design works miracles as it lets the focus of the poster be on the images and typography.

    I visually enjoy this poster and think it is successful for the time period created and why it was created but I don’t think that it would be successful for a modern day sports car advert as it is extremely old fashioned and retro.

    Architectural Typography 11 (1984) Willi Kunz


    “Designed for an exhibition at Columbia University in New York, is rooted in twentieth-century European Modernism. This design shows what Kunz calls ‘theory based on practice/practice based on theory’.”

    • Describe the piece of design and its purpose/background info?
    • How has the designer used this idea/concept within their work?
    • How does this idea/concept help convey the meaning and messages?
    • What successes does this bring to the piece?
    • What is your opinion of the work? Is it successful, does it inspire you?

    Research – Red With Black

    In 1919 the poster Beat the Whites with the Red Wedge by Russian avant-garde artist El Lissitzky. Lissitzky noticed the stimulating power of red with black and continued to use this colour combination in his further works, he had carefully created the perfectly balanced layouts to create the most ubiquitous, all purposefully and universal colour code. Lissitzky put meanings behind the colours, red stood for the revolutionary forces while black represented the darkness surrounding the White monarchists. He was able to exemplify the tension between the two colours by using geometric shapes.

    Graphic designers ever since have been using this concept in collages, flags and posters and portraits. After the 1940’s after the concept had been used for the Nazi party’s branding American designers used the concept to indulge on their shameful past and recast them as the yin-yang of a new modern aesthetic.

    Theatre De Cornouaille (2003) Alain Le Quernec


    “Captures the complex interaction between performers – actors, musicians, dancers – in this avant-grade theatre”

    The design on the right above I have chosen to look at explores the concept of Red with Black. Alain Le Quernec has created this poster for advertising an avant-grade theatre that showcases dancers, actors and musicians. So he has created shape of movement and joy in the foreground. In this poster the designer has used the concept by using a red background against a combination of hand and body that has been edited darker but leaves some subtle details. The red background has been used to emphasise the shape of the foreground silhouette. The concept helps convey the meaning that all art forms are passionate and seductive, but also can be powerful. This has also been done through the way the hand has been positioned as it symbolises ballet dancing. This therefore makes the design work extremely successful than having quite natural colours and actually images of ballet dancers and artists.

    I find this design piece exciting and intriguing as the colours complement the forms that have been created and is something I would like to experiment with my own ideas. This design also looks at lateral thinking as the artist hasn’t used imagery of the theatre or ballet dancers but has still been able to communicate the idea that this is a theoretical poster, this is something I have looked at in some detail and I find this design particularly interesting in the way it has been able to use lateral thinking.

    A Season In Hell (1944) Alvin Lustig


    “A black and red assemblage of stark and wobbly forms characterustuc of Lustig’s highly abstract visual vocabulary, is a graphic equivalent of the tormented prose of poet Arthur Rimbaud.”

    Lustig created lithograph print for Rimbaud’s Season in Hell in 1945. The aim of the book cover was to have the same affect as a poster, drawing the audiences attention, creating a sense of confusion and wanting to know but to also stand out from all others, this is something Lustig managed to do perfectly with the help of the Red with Black concept. The concept has been clearly used in this peice with a deep red background flowing down the page, with abstracted flowing shapes of black and white breaking up the colour and allowing some drama to be created. Lustig has taken the concept one step further and included typography of the alternate colour in the shapes.

    As I haven’t read the book the message and meanings that comes through from the research I have done into the concept and the book lets me know that the colours used suggest the heart break and emotion that Arthur Rimbaud felt whil writing the poem, the use of the concept has meant that only the purest and strongest of emotions are convey, and has left the book to expand on these and what other emotions are attached to the passion and pain. The use of the concept and the emotions it allows to be conveyed inspires me deeply as is something I highly want to experiment with.

    Beat The Whites With The Red Wedge (1919) El Lissitzky


    “Accurately predicts that the conservative White Russians will be beaten by the progressive communist forces, whose red wedge is a symbol of innovation and transformation.”

    • Describe the piece of design and its purpose/background info?
    • How has the designer used this idea/concept within their work?
    • How does this idea/concept help convey the meaning and messages?
    • What successes does this bring to the piece?
    • What is your opinion of the work? Is it successful, does it inspire you?

    Research – High Contrast

    Kodak’a Kodlith photographic paper was invented in 1931 for the reproduction of ultra high contrast images and line art. The paper removed all middle tones in photographs creating images with the darkest darks and the brightest highlights visible. These were then manipulated by dark rooms or hand techniques to make the photos more dramatic and artistic.

    It was initially invented to lower production costs but artist in the 1960’s realised that they could use this method to create more abstract and culturally aesthetic photographs with bold graphics. German Expressionists jumped on this concept to create a new expressionism built on naive arts. During the 1960’s this concept was used quite famously for the political debates around that time, left-wing leaders had their photographs distorted in this high contrast concept and put onto stickers, poster and t-shirts.

    The concept removed all middle tones meant that the artwork produced moved from realism into abstraction meaning that blatant sexual images could be hidden in the darks  and seen more artistic.

    Designer Quentin Fiore used this concept to expand the graphic intensity on book covers to produce  much stronger messages. The most dramatic cover was for The Medium is the Massage, a high-contrast photograph of a burnt Vietnamese child which at first glance seems to be abstract but with more attention the tortured child can be depicted.

    Stadt Theater Basel (1963) Armin Hofmann


    This poster was created by the designer Armin Hofmann for the Stadt (city) Theatre in abase, in the 1960’s. Hofmann had taught art and design here to many of youn students and so was asked to created a poster for the theatre to showcase the talent of the teacher and to aspire the local area.
    High contrast has been used in this poster to show various hand signals from various angles. High contrast allows the designer to create a suggestive theatre poster, which is key for advertising especially when it is surrounding theatre and the arts as your purpose as a designer is to get people’s attention and to make them interested in what is being suggested but to not tell them the whole story so they go out and look for answers themselves.
    The use of high contrast in this poster has allowed Hofmann to communicate theatre and extravaganza, through the dramatic hand gestures and the abstract shapes that have been created through the process.
    This brings many successes to the peice as it is a dramatic process that allows and creates dramatic imagery and emotions which suits theatre so well.
    I enjoy the aesthetic of this poster remarkably as it has a sense of sophistication associated to it and this is something I would like to convey in my own idea process as sports cars can be very dramatic and create a reaction, which is the same forms theatre.

      The Medium is the Massage (1967) Quentin Fiore


      This abstract book cover was created by Quentin Fiore using Kodalith paper. The book design is of a burnt Vietnamese child. Fiore has used the concept of high comtrast in this design to show a highly abstracted image that at first glance looks like an array of shapes and forms, he has done this to hide the true pain and terror from the photograph so that audiences are intrigued in what the book has to offer.
      The conscious use of Kodalith paper has allowed Fiore to convey and to mask the true emotions and message behind the image at the same time. The concept has allowed him to create this effect as and only once you start to focus on in the details you start to see a painful hurt and damaged face come through that can’t be un-removed. This has meant that this book design has been successful as it draws and grabs your attention without at first glance destroying the story and mystery behind it.
      Even as this design is highly successful and works perfectly for its purpose, I do not like the design piece as I the composition and the overall aesthetic of the design isn’t pleasing for me. Thus meaning this particular design hasn’t inspired me in any way that I think would be suitable for a sports car advert.

      Dubnobass with My Headman (1993)


      • Describe the piece of design and its purpose/background info?
      • How has the designer used this idea/concept within their work?
      • How does this idea/concept help convey the meaning and messages?
      • What successes does this bring to the piece?
      • What is your opinion of the work? Is it successful, does it inspire you?

      Research – Collages

      Dada artist, Raoul Hausmann invented the idea of photo-collages by using existing material and recycling them to express original thoughts. Collages were conceived as a critique of a materialistic culture which aimed to assault individuals with a mixture of images, messages and slogans. Early collages also known as montages consisted of cutout or torn photographs and news headlines. In Hausmanns collages he had a balance of lettering, graphs, maps, textures and sketches to a company his photograph clippings to create lopsided compositions.

      Graphic designers in the Russian Constructivism movement studied Hausmanns work to produce posters for the movement. In the west designers used mainly comerically produced photographs and visuals to produce provocative messages.

      Modern day artists like Richard Hamilton in the 1950’s, Peter Blake and Jann Haworth in the late 1960’s have all used the collages concept to create provocative pieces of artwork. In the 1980’s collages became mainstream with graphic designers mixing typography and photograms for exciting posters.

      Sgt. Pepper’s Lonely Hearts Club Band (1967) Peter Blake and Jann Haworth


      This design was created for The Beatles album cover of Sgt. Peppers Lonely Hearts Club Band in the 1960’s. It purpose was to create and interesting but creative albums cover that inturged The Beatles fan base. On the back of the album cover slip there was the same image but as an outline with numbers over each face so fans could find out who was who and what was what.
      As well as this being used as the album cover in the cd packaging there were a song booklet created with this image as the cover and in the booklet you could find Pete Blake’s original idea for the cover as well as photos from that day, and a list of all the characters and props used in the photo shoot.
      Peter Blake has used the concept collages in his work but gathering people, cardboard cut outs, sculptures and various other props. Unlike traditional collages Blake brought the concept into real life and arranged all the props in front of a canvas instead of cutting out photographs and sticking them down.
      The concept in this design conveys the meaning behind the idea perfectly as Pete Blake and The Beatles wanted to have the idea that they had just finished a concert in a park with all the other musicians who were helping and fans standing behind them. Peter wanted to do this in a way that wasn’t the norm and wanted to suggest their celebrity, that’s why there are cut outs of the likes of Marilyn Monroe and politicians.
      This design has many successes as it suggests and represents the band and the time of the world that this piece was created in, it also is a stand out piece of work that has and most likely carry on being well known.

      ABCD Self Portait (1923) Raoul Hausmann


      This poster has all the key features of the collage concept with cut out, photographs, scans and random lettering and numbers scattered around the page. This piece is intialed ABCD self portrait so already I know that the artist Raoul Haussmann hasn’t created this piece to advertise a company or to suggest anything from the imagination but to show how he views him self to the world. Haussmann has used previous art that he has created and used them to create a new message and to make his self portrait even more personal.
      The use of collages concept in this artwork has helpped convey Haussmann’s personality and thoughts rather than what he looks like in an interesting way.
      I think that this design is successful in what it is convey and why it was produced, but it doesn’t suit what I am creating as it would contradict the life style of a sports car.

      Revolving Doors (1916) Man Ray


      • Describe the piece of design and its purpose/background info?
      • How has the designer used this idea/concept within their work?
      • Ray has created this artwork by using various paper cut outs and what seems to be tissue paper or another type of translucent colour sheets. You can tell that some of the prices used have been cute out perfectly to suggest shape and dimension where as others have been ripped and then slightly manipulated to give a clear idea on what is being created.
      • How does this idea/concept help convey the meaning and messages?
      • What successes does this bring to the piece?
      • What is your opinion of the work? Is it successful, does it inspire you?

      Research – Colour Blocks

      Colour blocks is an impressionist printing process that originated in Japan from the 17th centuray and was called ukiyo-e. French artists found out about this style of printing at the end of the 19th century after they experienced a mini-renaissance.

      Poster artist Toulouse-Lautrec adopted the bold style and used it within his illustrations. His most popular illustration from this style and a renowned example from the movement was his lithograph of the dancer La Goulue lifting her white dress to revel her underwear, with black silhouettes in the background.

      The movement then later on travelled towards the United States in the 1930’s and the artist Lester Beall was one of the first artists over the pond to adopt it to his own artwork. He used flat colour fields as geometric stencils in colours of blue, yellow and red to block white silhouettes. This was done to make the white shapes stand out against the flat block colours. He used this for the Rural Electrification Administration. This art movement is still used in modern day illustrations and advertisement for companies such as Apple for their iTunes gift vouchers in 2004.

      I think that this concept is innovative but simple which makes it extremely interesting to understand and use. I’d like to use this concept to influence my own car advertisement such as using block colours against illustrations of cars, I perhaps wouldn’t use the blue, red or yellow colour theme that has been popular in this movement but try and use other colours such as greens and purples and see if that changes the effect of the concept in my designs.

      Boccaccio (2007) theatre poster by Swiss designer Stephan Bundi.


      “The flatness of the white form is emphasized by the horn-shaped fingers that poke fun at the cuckolded hero.”

      This poster design was created to advertise the short opera Boccaccio for the Theatre Biel Solothurn. Stephan Bundi used the colour blocks concept in his design to get across the message of laughing at a cheating husband in a way that wouldn’t have been as effective if there was a lot of detail and illustration in this design. Bundi used a bright orange background with the white silhouette of a mans face to stand against the photograph of the two fingers that have been positioned to look like horns coming out of the males head.

      The use of this concept in this design makes it successful as it gets across the message quickly and effectively it also makes the poster eye catching which is what a poster is meant to do. I think that this poster and the use of the colour blocks concept makes this design aesthetically pleasing and interesting and is something I would like to explore with my own design work.

      Rural Electrification Administration (1934) Lester Beall


      “Demonstrate the versatility of Lester Beall, who combined the geometric impact of Russian Constructivist compositions with the graphic simplicity of Japanese ukiyo-e prints.”

      The REA poster Beall produced was adverstising the U.S government’s plan for bringing electrification to rural areas in America. In this poster the designer has used the concept colour blocks in an extremely simple yet effective way to demonstrate the message. The half blue and half yellow works in many ways as these two colours complement each other but both bring different meanings to the piece, such as the blue is representing water, but also conveys the emotions of clean as it is a pure bright blue and the yellow is used to suggest electric. The designer has then also used a white silhouette of a tap centre of the poster to grab viewers attention.
      Colour blocks in this design brings many successes to the poster as it allows the designer to use a very simple and flat idea to convey an important message in a way that wouldn’t become lost in translation.
      The idea behind this design with the concept of colour blocks interests me as I like the way the artist has gone with very bold but contrasting colours to create a powerful message through the use of colour, I would like to experiment with different colours in my own work and see what messages they convey.

        The Great Wave off Kanagawa (1831) Hokusai


        • Describe the piece of design and its purpose/background info?
        • How has the designer used this idea/concept within their work?
        • This traditional colour blocks print was on of the influential pieces to make the concept become known to the western society. This artwork has it all, layers, shape and history. The artists would have used the original method to create this design by having various woodblocks cut out to the shapes they want with and then pressed them down onto the canvas to create such a beautiful print.
        • How does this idea/concept help convey the meaning and messages?
        • What successes does this bring to the piece?
        • What is your opinion of the work? Is it successful, does it inspire you?


        • Heller, S and Vienne, V (2012) 100 Ideas That Changed Graphic Design, London, Laurence King Publishing Ltd.