Plan: For the first of my refined illustrations I have decided that I am going to aim the illustration towards the fun families market, I am going to do this by using bold, bright colours and interesting shapes. I am going to use visual analogy to produce my illustration for example making a fruit look like a different object and one that would be seen on the sea side. I will use digital methods to create my illustration as I feel that using this technique works well for me. I will use aspects of Sarah Beetson’s work from the colour palette’s she uses.
Evaluation: This refined drawing was marketed towards the fun families market. I have appealed to this market by using bright contrasting colours which make them drawing oook fun and exciting for children. The colours I have used also convey the message of fun which complements the imagery as it is of a little girl on the beach with a beach ball but in the look of a watermelon.
This drawing is succesfful in attracting that market as of the colours I have used a similar to colours used in other fruit juice packaging that has been created towards children. What let’s this drawing down and would make it unsuccessful in appealing to the fun families market is the style of drawing and the line work used in the refined drawing, as it meant that my drawing was very detailed which is something that doesn’t seem to be a theme in other fruit juice packaging aimed at children. To improve this drawing would be too change the style of art work to a more simple outlook.
I used digital methods to create this illustration as I feel that they are my strongest medium to use. For this illustration I took ideas from Sarah Beetsons work from having an oddly shaped watermelon and using bright colours.
Plan: In my second refined drawing I have decided that I am going to aim the illustration towards gym goers, for this I will use a subtle colour palette and more interesting line work to create interest. I will create the illustration with fine liner and coloured markers. I am going to use aspects of Caroline Church’s illustration within my own.
Evaluation: This refined drawing has been aimed at towards the Gym Goers market. I chose this style of illustration as my research into Caroline Church’s illustration inspired me to create a stylish, elegant illustration that was part expression but also factual. For this illustration I used a combination of fine liner, markers and then digital enhancing to make the illustration more striking.
I think that this illustration wasn’t successful in attracting the gym goers market as the orange doesn’t convey the message of health, fitness and energy which would be key ideas in fruit juice packaging. To improve this illustration and to make it successful in attracting the gym goers market I would think about working the orange shape into gym equipment, such as weights. I chose an orange to draw in this illustration as orange’s are high in energy and vitamin c so would work well in attracting gym goers.
This illustration is relevant towards the brief as it suggests an orange which can be used within fruit juice packaging.
Plan: I am going to create a refined drawing marketed towards gym goers. For this I will use a digital mixed media approach with fine liners, coloured inks and some digital drawings as I enjoy this style of artwork the most and believe that it creates the best outcomes for myself. I will use concepts from Paraschiv’s work and Caroline Church’s as the bright colours against detailed black drawings will leave me with an interesting outcome.
Evaluation: This illustration was marketed towards the gym goers market. I planned how I was going to appeal to this market by taking my previous illustrations failures and learning from them. Such as within my orange illustration I had suggesting in using weights for my visual recording.
I would say that I was successful in attracting the gym goers market in this illustration as the colours used are similar to colours used within packaging marketed towards gym goers. To improve this illustration wouldn’t be within the illustration but the materials used to create it. I would move away from a digital mixed media illustration but to maybe a watercolour and ink mixed media.
This illustration was influenced by Sarah Beetson’s and Caroline Church’s illustrations which has improved this illustration as it has added more depth and dimension into the illustration. The message that I wanted to convey within this illustration was the happiness that can be achieved from taking a health juice and doing exercise. I think that I am successful in conveying this message as the colour palette used are of bright healthy colours. The illustration is relevant towards the brief as it can be used to attract the target market for fruit juice packaging.
Plan: This illustration will be aimed towards fun families, this will be done by the subject matter, colour palette and style of illustration. I will use aspects of Paraschiv’s print work to influence my illustration. The illustration will be created using digitally methods as it will be easier to create a bright, bold and colour design.
This illustration was aimed towards the fun families market. To appeal to this market I used a lady bug as my subject matter as it would appeal to children. I also used bold colours to draw in the attention of the fun families market. I was successful in attracting the fun families market as I have used bright bold colours with a mixture of pattern and dimension which really draws in this markets attention. To improve this illustrations I would use a variation of elements within the price for example adding a couple of lady birds into the background or some natural forms to give a stronger narrative.
I chose to draw a lady bug as bugs are typically associated with children as they like to be outside, and as a lady bug is the less scariest bug of them all I chose to draw a lady bug. I decided to use a Wacom tablet as I felt that I could use aspects of Paraschiv’s work the best digitally.