Refined Illustrations

Plan: For the first of my refined illustrations I have decided that I am going to aim the illustration towards the fun families market, I am going to do this by using bold, bright colours and interesting shapes. I am going to use visual analogy to produce my illustration for example making a fruit look like a different object and one that would be seen on the sea side. I will use digital methods to create my illustration as I feel that using this technique works well for me. I will use aspects of Sarah Beetson’s work from the colour palette’s she uses.

Outcome:

funfamilies2

Evaluation: This refined drawing was marketed towards the fun families market. I have appealed to this market by using bright contrasting colours which make them drawing oook fun and exciting for children. The colours I have used also convey the message of fun which complements the imagery as it is of a little girl on the beach with a beach ball but in the look of a watermelon.

This drawing is succesfful in attracting that market as of the colours I have used a similar to colours used in other fruit juice packaging that has been created towards children. What let’s this drawing down and would make it unsuccessful in appealing to the fun families market is the style of drawing and the line work used in the refined drawing, as it meant that my drawing was very detailed which is something that doesn’t seem to be a theme in other fruit juice packaging aimed at children. To improve this drawing would be too change the style of art work to a more simple outlook.

I used digital methods to create this illustration as I feel that they are my strongest medium to use. For this illustration I took ideas from Sarah Beetsons work from having an oddly shaped watermelon and using bright colours.

Plan: In my second refined drawing I have decided that I am going to aim the illustration towards gym goers, for this I will use a subtle colour palette and more interesting line work to create interest. I will create the illustration with fine liner and coloured markers. I am going to use aspects of Caroline Church’s illustration within my own.

Outcome:

orangebeachball_funfamilies1

Evaluation: This refined drawing has been aimed at towards the Gym Goers market. I chose this style of illustration as my research into Caroline Church’s illustration inspired me to create a stylish, elegant illustration that was part expression but also factual. For this illustration I used a combination of fine liner, markers and then digital enhancing to make the illustration more striking.

I think that this illustration wasn’t successful in attracting the gym goers market as the orange doesn’t convey the message of health, fitness and energy which would be key ideas in fruit juice packaging. To improve this illustration and to make it successful in attracting the gym goers market I would think about working the orange shape into gym equipment, such as weights. I chose an orange to draw in this illustration as orange’s are high in energy and vitamin c so would work well in attracting gym goers.

This illustration is relevant towards the brief as it suggests an orange which can be used within fruit juice packaging.

Plan: I am going to create a refined drawing marketed towards gym goers. For this I will use a digital mixed media approach with fine liners, coloured inks and some digital drawings as I enjoy this style of artwork the most and believe that it creates the best outcomes for myself. I will use concepts from Paraschiv’s work and Caroline Church’s as the bright colours against detailed black drawings will leave me with an interesting outcome.

Outcome:

gymgoers

Evaluation: This illustration was marketed towards the gym goers market. I planned how I was going to appeal to this market by taking my previous illustrations failures and learning from them. Such as within my orange illustration I had suggesting in using weights for my visual recording.

I would say that I was successful in attracting the gym goers market in this illustration as the colours used are similar to colours used within packaging marketed towards gym goers. To improve this illustration wouldn’t be within the illustration but the materials used to create it. I would move away from a digital mixed media illustration but to maybe a watercolour and ink mixed media.

This illustration was influenced by Sarah Beetson’s and Caroline Church’s illustrations which has improved this illustration as it has added more depth and dimension into the illustration. The message that I wanted to convey within this illustration was the happiness that can be achieved from taking a health juice and doing exercise. I think that I am successful in conveying this message as the colour palette used are of bright healthy colours. The illustration is relevant towards the brief as it can be used to attract the target market for fruit juice packaging.

Plan: This illustration will be aimed towards fun families, this will be done by the subject matter, colour palette and style of illustration. I will use aspects of Paraschiv’s print work to influence my illustration. The illustration will be created using digitally methods as it will be easier to create a bright, bold and colour design.

Outcome:

ladybugdrawing1

Evaluation:

This illustration was aimed towards the fun families market. To appeal to this market I used a lady bug as my subject matter as it would appeal to children. I also used bold colours to draw in the attention of the fun families market. I was successful in attracting the fun families market as I have used bright bold colours with a mixture of pattern and dimension which really draws in this markets attention. To improve this illustrations I would use a variation of elements within the price for example adding a couple of lady birds into the background or some natural forms to give a stronger narrative.

I chose to draw a lady bug as bugs are typically associated with children as they like to be outside, and as a lady bug is the less scariest bug of them all I chose to draw a lady bug. I decided to use a Wacom tablet as I felt that I could use aspects of Paraschiv’s work the best digitally.

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Caroline Church and Sarah Beetson Inspired

sarahbeetsoninsp

In this illustration I was aiming to copy Sarah Beetson’s childlike drawing style and colour palette she uses. I chose to take these aspects of her artwork as I believe that they are the most recognisable feature of her illustrations. I would say that I was successful in taking these areas and reproducing them in my illustration based of her own work. Though I wasn’t successful in conveying the same style of message in my illustration as there wasn’t a narrative behind my drawing where as in Beetson’s there was. This style of drawing would work well within the fruit juice packaging aimed at fun families as it uses bright colours which are bold but also fun and warm, this conveys feelings of friendliness and love.

carolinechurchinsp

Caroline Church inspired this illustration from the use of her dark lines with bold shapes to create the shading to make her visual recording show the aspects of the oranges realistically and add depth. I have taken this from her work and adjusted it to my illustration by using various sizes of black dots to show the shape and texture within the bunch of banana’s. I have done this successfully as it embodies the same style of artwork. To Improve I would perhaps create the illustration in the same method as Church by carving it out on the same material she had used and printing it with a press. If I was to use this style of illustration in my fruit juice packaging I would aim it towards gym goers as it is very simple and laid back which I think would appeal towards that market more effectively.

beetsonchurchinspired

Research – Illustrators/Packaging

http://www.thedieline.com/blog/2009/12/14/cawston-press-apple-juices.html

http://www.thedieline.com/blog/2010/3/1/organic-avenue-juices.html


http://www.thedieline.com/blog/2010/2/24/pret-a-manger-redesigns-sparkling-juice-line.html


http://www.thedieline.com/blog/2009/4/20/cambria-juices.html#comment9033042


http://www.packagingoftheworld.com/2010/05/mygo-super-fruits.html?m=1


http://www.packagingoftheworld.com/2010/01/ab-vassilopoulos.html?m=1


https://www.behance.net/gallery/7642511/juice-packaging-design-Frutel

http://thepackaginginsider.com/look-juice-packaging/

Georgiana Paraschiv and Derrick Greaves Inspired Illustrations

greaves-inspired

In this In The Style of from Derrick Greaves Illustration I was aiming to copy the layout and colour palette from his work. I did this as they are the recognisable features from his illustration. I have copied the colour palette and composition successfully as my version is very similar to his. To improve I would think about using different fruits to add more dynamics to the piece. I think that this style of artwork would be best suited towards gym goers if the colour palette was muted and made more natural.

paraschiv-inspired

In my Georgiana Paraschiv inspired illustration I was attempting to duplicate the same style of print from the vibrant warm colours used and the layout of the fruits. I was successful in doing this as I used very similar oranges and pinks to her pomegranate print. To improve this illustration I would maybe add different fruits that were circular to add some more interest to the design. This style of illustration would work well for either gym goers and fun families but depending on the way it is used.

greavesparaschivinspired

Andy Warhol and Roy Lichtenstein Style Illustrations

screen-shot-2016-11-10-at-15-53-02In my Warhol In The Style of I attempted to copy the style of print and colour palette used as I found them to be the most symbolic areas in this design. I would say that I was successful in doing so as my print of the oranges looks similar to his ‘Space Fruits’ print. To improve on my print I would opt for using the same mediums as Warhol and actually printing the oranges instead of digitally drawing them. I think that I could use Warhol’s style to aim my packaging towards fun families as the colour palette and atmosphere created would relate and attract towards this market.

roylitchinspiredIn this copy I was aiming to replicate the shapes and forms used in Litchenstien’s print. As litchenstien uses very simple shapes and bold colours it wasn’t a challenage to create a piece that was similar towards his though to improve on what I have created I could have spent more time working on the bowl that the fruit was in and making it more decorative like his design. The style from Litchenstiens work could be use to target fun families as the forms could be  turned into blank spaces which have the space to allow children to colour in, as this is an idea I have noticed in packaging aimed around children.

roylitchandywarhol

Comparison of Drawing styles

COMPARISONONE
Sarah Beetson, [mixed media, markers, gel pens, crayons]

Available at: http://www.illustrationweb.com/

sarah-beetson

­ANALYSIS OF SARAH BEETSON:

In this illustration by Beetson there is an arrangement of watermelons, segments and and wholes. Theres a young girl sat on top of the largest watermelon with a dragon fly making its way around the the canvas.

Gel pens, crayons and markers have been used to create this illustration this may have been done due to the subject matter and what atmosphere the artist was wishing to create.

In this illustration the techniques of layering with the ink splatters behind the markers and crayons and there has also been the technique of free drawing as the line work is loose and sporadic.

A mood of childish behaviour and free will has been created in this illustration due to the colour pallet used and the subject matters. I think this is what Sarah Beetson was aiming to convey as looking through her previous work I can tell that she wants to express joy and entertainment. The illustration is swaying towards the expressive art side as of the colours used and how she has arranged the subjects. Shape, Form and colour are the main areas of information that are being shown through in this illustration, but they have all been enhanced and exaggerated  to create an expressive illustration.

From looking at the illustration in detail, I would assume that this was created by looking at secondary sources as each watermelon is different in shape, colour, and pattern and this indicates that she had an array of photography of watermelons.

Bright pinks, luminous greens and mellow oranges have been used in this illustration to showcase a vibrant and exciting imagination of the young girl in the artwork. Due to these colours used I would suggest that a family audience would respond quite positive to the artwork finding it intriguing and interesting. Where as, an older audience might respond in a questioning way, trying to understand why an adult would produce work like this.

This illustration doesn’t create a big reaction in me as the art style is just not the style of art I would prefer to look at. As I am not interested hugely by this art style and do not like producing work in this way I can not make many comparisons to my own work, but from the colours used I would suggest that some of my artwork is similar in this aspect as I tend to draw and paint with bright colours.

SIMILARITIES AND DIFFERENCES BETWEEN BEETSON AND CHURCH’S RECORDINGS OF FRUIT:

In these illustrations there isn’t a similar subject matter as Beetson’s is of a child and watermelons in quite an abstract way and Church’s is of oranges and very realistic. There are not many similarities in these illustrations as they are completely different in style, method and purpose as Church’s is for advertisement.

As they are both extremely different, they both create contrasting moods such as with Beetson’s an atmosphere of fun and adventure is created but with in Church’s work no real mood is created.

Caroline Church, ‘Marks and Spencer’s Marmalade’ [scraper board and ink engraving] Available at: http://www.illustrationweb.com

caroline-church

ANALYSIS OF CAROLINE CHURCH:

In this print the subject matter is of a peeled orange and then an orange still in its natural casing. The peeled orange is laying on its side with the top facing just left of the viewers eye point. The print has been created using ink ingraving which is a printing process of rolling ink onto an engraving of the subject and then placing a canvas on top and rolling it through a printing press. Dotting and short lines have been used to create shape, and shadow in the print. This has been done to create a dimensional illustration that is factual. Form has been conveyed in this visual recording as well as shape, texture and scale. From this perspective has been allowed to be achieved.

As the illustration is a print and in monochrome I do not notice any specific moods or meanings aiming to be conveyed. As of this I would expect that different audiences would react the same as in wouldn’t generate much of an opinion on the artwork.

Besides from the lack of meaning conveyed, and colours used, I like this illustration as of how realistic it is and how it is easily able to be manipulated. I can see some similarties in my own work and the artists from my fine liner drawings.

 
COMPARISONTWO
Georgiana Paraschiv, ‘Pomegranate Pattern’ Available at: https://www.behance.net

georgiana-paraschiv

­ANALYSIS OF GEORGIANA PARASCHIV:

This print is of pomegranates from the inside and from the outside, they have been placed slightly a jar from each other to create an interesting print. The print looks like it was a silk print, so inks of pinks and oranges would have been used. The colour palette used creates a vibrant and fun print that could be used for any type of format like pillow cases. Due to the colour palette used the print is expressive and factual.

I think that this illustration has been created from a primary source as the fruit is highly detailed and suggests shape. As it is detailed perspective and dimension has been enabled therefore creating a realistic image.

I think that all audiences would react similarly to this recording as the image is fun and interesting. I really like this illustration and can see quite a few comparisons between this illustration and my own work.

SIMILARITIES AND DIFFERENCES BETWEEN PARASCHIV AND GREAVES’ RECORDINGS OF FRUIT:

These illustrations have similar subject matter as they both use fruit though Paraschiv’s is realistic and Greave’s is more expressive. They have both been done in similar methods as they are both done traditionally with painting and printing, but Paraschiv’s has been digitally manipulated.

The illustrations use a lot of red and pink hues to create an interesting and exciting illustration, because of this both of the illustrations would appeal to similar audiences.

Derrick Greaves, ‘ Abstract painting with fruit’ 1979 Available at: http://www.tate.org.uk/

Abstract Painting with Fruit 1979 by Derrick Greaves born 1927

ANALYSIS OF DERRICK GREAVES:

Subject matter is of inside a house with a bowl of fruit in the foreground. This illustration has been created using painting and from the texture and colours of the illustration I would assume acrylic as the image has flat colours. Pinks and reds have been used primarily in this illustration which promotes an atmosphere of of passion and warmth.

I think that secondary sources have been used to create this illustration. This is because of how the fruit is placed in the illustration and I don’t believe that you could create an illustration like this and have that affect from looking at a primary source.

I like the colour palette used in this illustration as they look aesetically pleasing against each other and would like to experiment with that in my own work.

 

Research -Comparison: Andy V. Roy

These two art pieces are very different from each other even though they both use the key concepts and ideas from the pop art movement. In Warhol’s Space Fruit print the colours all complement each other and are used in a way to add interest to the print where as in Lichtenstein’s painting the colours used are factual to the fruits they fill and I would suggest that they haven’t been used to create any emotions in the audience. Line work is another area where Lichtenstein and Warhol contrast against each other.

Research – Roy Lichtenstein

Still life with crystal bowl (1973) Roy Lichtenstein

still-life-with-crystal-bowl-1973-roy-lichtenstein

This piece is a combination of a monochrome mise en scene with bold colours of the fruits turning your focus. The oil painting is of a glass fruit bowl with a healthy amount of fruit just nearly falling out of the bowl.

There have been a various mixture of marks with in this painting with in the background there are a steady flow of horizontal lines, this I would suggest has been done to break up the curvy lines of the fruit bowl and the smooth, thick circular lines of the fruits. In the glass fruit bowl a mix of triangular lines have been used to suggest shape and shadow, tear drop lines to suggest twisted glass work and canted vertical lines to indicate depth.

Lichtenstein is a pop art artist and this piece is no different from that style with, bold yellows against dark aquatic blues with deep red behind. The amount of white space in this piece though is not common of the art movement, making this piece interesting to the time period created but to the artist as it shows his own interpretation of the movement. Roy Lichtenstein has used line work to suggest perspective and dimension but he has also used white in the fruits to suggest the shape and to bring them to the third dimension.

I would suggest that this piece has used a mixture of primary and secondary sources as to create the type of line work for the glass jar would need to be known and constant while creating the glass work, though I believe that for the fruit Lichtenstein has used a primary source.

As this is an oil painting but looks extremely smooth, like it has been produced digitally I would say that Lichtenstein has used a very flat big brush or even a painting spatular to create the flatness of the painting. This painting is dipping more into the expressive side as there are few to no details in the fruits with flat colours and bold lines, though the glass fruit bowl could be more factual than expressive as it suggests a lot of detail. But, in this painting as Lichtenstein has used the art movement of pop art and the art style of manga that it is fairly difficult to guess whether the artwork is factual or expressive.

From the art style I would suggest that different audiences would most likely react to this artwork in the same way as of how known the movement is and common to everyday imagery that we now see. Though I find this piece interesting, I don’t like it visually as it’s not playful enough or textural to my liking. From my own work and Lichtenstein’s I can not make any stark comparisons as our art style is very different from each others.