During this project I enjoyed the freedom in drawing range and style that the brief allowed, as there were no limitations on what I could conjure up to work within both of the target markets. Because of this freedom, I found the artist research and in particular the In The Style Of’s the most interesting as it leant me the possibility of new drawing styles and techniques.
The research into artists such as Caroline Church, Sarah Beetson and Andy Warhol effected my developmental recordings positively, as each artists, illustrator, designer had their own style of art which allowed me to take the most successful parts and reproduce them into my own work. This research allowed me to then refine my viusal recordings succesffuly. Some of these success can be seen in my Sarah Beetson and Caroline church influenced weights recording as these illustrators took my loose hand drawing skill combined with their own style to create a recording that was aesethtically pleasing but also able to work within attracting the correct target market.
In the success in my visual recordings a few failures occurred but this wasn’t down to lack of drawing ability but motivation and time. My most successful drawings had time and effort spent on them to make them just right, and this payed off but with the drawings I had recorded in a rush they were least successful as it lacked the effort needed to create a good quality recording.
In my final outcomes I would say I had chosen the best visual recordings to take through, especially within the fun families fruit juice packaging. The combination of lady birds, butterflies and greens worked harmoniously together to create an illustration that would be fun and exciting for children but also looks factual and informative towards families.
Through out the project I used primary and secondary sources; my own photography, observational drawing and using other people’s photographs to draw from. I feel that these were the main sources available to use in this project as it gave me material to draw.
For both of my outcomes I believe that I have used the correct drawing style to attract and gain each individual audiences attention. For the fun families market, I used an arrangement of block colours to create the background and bright colours and bold lines within the insect drawings. I chose this drawing style for this market due to looking into other packaging and illustrations aimed towards this market and it was a common theme. For my Gym Goers packaging I used a simplistic approach with a simple watercolour and line work composition. I chose these two styles as I feel that the circular and bold shapes created through the watercolour contrasted behind the stark lines of the weight mixed media drawing will grab that target markets attention.
In both of my final outcomes their were some successes and a few failures. Take for example, in the packaging aimed at gym goers the composition worked extremely well but the colour palette let the packaging down as it made the design seem extremely busy. For the Fun Families packaging successes were created through the colour palette and layout used as it was interesting and vibrant enough to draw attention. What wasn’t as successful was the lack of fruits in the design as without the typography you wouldn’t be able to know that the packaging was created for fruit juice. If I were to redo the project I would use more idea generating processes to come up with concepts an colour palettes for each outcome.
From this project I have learnt that effort pays off and that there is no point in doing something without %100 effort because it doesn’t pay off, no matter how much time you save.