In this first logo development I combined words and images together by replacing the I in Cambridge to a cyclist. I wanted to do this as Cambridge is known for cycling and the masses amount of bikes that pass through everyday.
I’ve used a variation of elements to combine words and images together, such as colour, scale and composition. I used an azure blue shade within the line work of the cyclist to make him feel apart of the word Cambridge. I also decided to to make the bike part of the image the same size in height as the the typography, this to create a sense of balance horizontally, as well as the bike being the same height as the typography I made the the whole image a similar width to the letter faces this to combine words and images fully.
The colours I used were to convey the sense of a clean environment in which tourist would wish to visit. This was key to my logo as it attracts my target market of 35 – 60 year old’s looking for a day out in Cambridge as they are most likely going to be attracted to cleaner and fresher areas than a young person, as they are more particular.
This idea links to my research into my research of Enrico Prampolini and the Penguin Books: Travel with words, London cover. These designs influenced this idea in different ways. Prampolini’s use of turning typography into imagery influenced the idea of turning the I into a bike and the Penguin Book cover’s use of simple manipulation to turn typography into imagery helped create the idea of a bike as an I. To make my links to research clearer, I would use more influence from the book cover and perhaps make the cyclist baseline become lower than the typography, this way making the cyclist cycle between the typography and not above.
The success within the words and image combination is how the imagery makes up the typography and without each element to each other the logo wouldn’t make sense, nor be a logo. What hasn’t been as successful is the line work, the change from thick within the typography to thin in the imagery has meant that the two elements together look placed. To improve this I would add a stroke to the imagery to then fully combine the two elements.
To make my logo more exciting and imaginative in words and image combination would be too add more details to the typography such as; turning the M into the front of Kings College and changing the I’s into phone boxes, or street lamps. To improve further in meeting my target audience I would go for a deeper colour palette just so the logo isn’t overpowering in colour.
In this idea I combined words and images by replacing the i in Cambridge to a cyclist and turning the typography into roads. I wanted to showcase the hustle and bustle of Cambridge and how it is well known for its streets being crowed with cyclists as a momentous event. I feel as I have been successful in achieving this as the scaling of the words and images together create a sense of density.
This development differs from the previous one in how the cyclist has been combined within the words and images as the whole image is now the same height as the typography, this has meant that the focal point is more on the typography rather than the imagery. I’ve also chosen a toned down colour palette which will attract the correct target audience but also combine nicely within the words and images, as the mustard yellow complements the dashes of bright yellow that make the road detail within the black typography.
I have used my research into The Studio Design Group and their work into the Visions of the Future to influence this idea. In their work they turned typography into an entrance sign by using detailing and positioning. The idea of turning typography into an actual object is what helped me create this idea as I decided to turn the writing of Visit Cambridge into a road. To make my link clearer to my research I would use a more natural, and life like colour palette on the road typeface, this way making it feel more realistic and looking similar to my research.
The quality of the road typography isn’t successful within in this development and would need work and improvement if I were to take this idea forward. What has been successful in words and image combination is how the imagery feels apart of the typography.
To make this idea more exciting and innovative in terms of words and images I could look at making only a few of the letters into roads and having them joined together, and the rest of the typography as buildings, this way making the cyclist look like he is cycling through cambridge.
This idea combines words and images as the typography connects to the cyclist that makes up the I, but also is a continuous road. I did this as I wanted to showcase how accessible Cambridge is through all kinds of transport. There has been success’ and failures within this idea such as the typography chosen is hard to read but also doesn’t attract the correct target market, though what has been successful is the idea behind the words and image combination, and with some adjustments in aesthetics this idea would fully meet the brief in creating a words and image combined logo that is exciting and innovative.
This idea uses yellow dashes to represent the markings that are in the middle of a road, this has been done to combine words and images together. There hasn’t been a focal point created purposefully in this idea as it is a logo and I would want it to be read and seen from Visit Cambridge.
This idea links to my research into Paula Scher, The Diva is Dismissed. In her poster she used underlining, weighting and strokes around her typography to create depth and focal points. I used a stroke within my work around the typography to make it stand out and draw attention to the writing. To make my links clearer to Scher’s work I would think about simplifying my typography by keeping it yellow, a deeper/darker yellow. but without the dashes and using an underline that looks like road markings instead.