Logo Ideas

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In this idea I combined words and images together by replacing the I in Cambridge to a cyclist. This was done as cycling and cyclists are a huge part in Cambridge’s reputation and are commonly associated with the area. As this idea is only a rough drawing I haven’t used any colour, but if I were to develop it I would use yellows and blues perhaps to combine the imagery to the typography for example have the bike blue and Cambridge blue and have the cyclists helmet yellow and use yellow within the word Visit. Within this words and image combination I have used composition and scale to make the imagery feel apart of the typography. This was done by making sure that the height and width were almost the same as each other, this way making each element feel combined. I haven’t yet been able to work on the typography within the combination but if I am to develop this idea I would look at serif typefaces as this would work with the style of imagery. I would also look into combining words and images more, perhaps turning the typography into roads. In the combination the idea that Cambridge is a busy, exciting, and atmospheric place was conveyed through the use of imagery and how it fit within the typography.

This idea links into the Abraham Games, Jersey poster I analysed, has links to the Chip Kidd The Boomer book cover, and Penguin Books: Travel with words, London cover I studied. Researching into these uses of words and images allowed to create this idea. My main influence was from Abraham Games and how he made the J in Jersey become the handle of an umbrella. The two book covers showed me how I can manipulate typography in interesting ways to advance my ideas.

In this idea the success’ in words and image combination was how effortlessly the bicycle combines into the typography. What hasn’t been as successful as the in-originality of the idea, as it is quite easy to be replicated into many formats, to improve on this I would develop and experiment into turning the typography into roads.

As I have decided that my target audience will be the 35-60’s looking for a historical day out, I feel that this idea links and would attract this audience as they would be old enough to understand why a bike is associated with Cambridge, it is also easy to read which helps with the older generations.

As my target audience is the 55’s-60’s looking for a historical day out I decided to focus my work around the science and maths that has taken place within the Universities of Cambridge. This lead to the idea of replicating equations through my work, though I needed to make my idea more image based I looked at another key area in Cambridge to combine with my original idea. This was busses, and in particular bus shelters. Within division there is a method that is commonly known as the Bus Shelter method where you draw a bus shelter to divide numbers. I took this and decided to make the Visit into a bus shelter. Within the bus shelter I turned some of the letters into people this way making my idea more exciting and with more words and image combinations.

This idea links to my research as I have taken aspects from the Penguin Books: Travel with words, London cover as the use of adjusting the placement of letters to create an image boosted this idea. To Improve on my links to research I could add colour and different scales within the work to make the words and image combination stronger.

What has been successful within this idea is the meaning behind the use of words and image combination, what hasn’t been as successful is getting this meaning across. To improve on that I could add numerical numbers or equations that would equal out to spell the ‘isit’ in Visit Cambridge. I would also need to look at where I would place the Cambridge, and how I would combine images within – for this I could take the idea of having people as letters like I had done originally but for the visit.

In this idea I combined words and images by turning the M into a piece of architecture that would relate to the universities. I did this as I wanted to look at Cambridge’s historic iconic architecture – this would work within the brief and my chosen target market of 35’s-60’s looking for a historic day out.

Within the words and image combination I scaled the building down to fit in with the typography. I also changed the visit to vertical instead of horizontal so the whole words and image combination wouldn’t be disrupted, I also did this so the focal point was with the imagery to then follow out onto the whole word.

This idea links to my research in how words and images are used within fine art as artists AkaCorleone used imagery within the typography, such as the I and turning the dot into a planet, in the Find Yourself in Chaos! exhibit. To improve this idea and improve my links to research I could use aspects from  The Studio’s Visions of the Future, Ceres poster and turn the rest of the typography into architectural buildings them selves, such as making the words out of bricks. This would relate to their work as they made the word Ceres look like a neon sign.

What has been successful within the words and image combination in this idea is how the combination, fully developed, would be effective and also exciting. What hasn’t worked well in showcasing my idea is the quality of imagery and typography as it hasn’t convyed my idea to the best.

Sketch (7).png

Within this idea I combined words and images together by using the iconic gate to kings college university connecting to the words visit Cambridge. I used composition to make this idea be truly combined. The placement of the typography dripping of the drawing has meant that the words and images are combined fully.

I was aiming to convey the historic buildings that are found within Cambridge, and how they perpetuate knowledge and understanding. This is key to successfully meeting my target audience as I have chosen the 35-60’s looking for a historic day out in Cambridge.

This idea links to my research into Enrico Prampolini and his Broom, vol.3 no.3. poster. In his work he manipulated the typography by adding decorations, this meaning that the typography became apart of the imagery. This idea felt interesting to me and I wanted to use similar themes within my own work. To improve this link I would perhaps add a photograph of the University behind the typography and imagery, and use colours to show more connected links.

What hasn’t been successful within my words and image combination is the quality of line work and typography, as this is only an idea so I have created a digital sketch. If I were to take this idea forward I would use more geometric shapes and block colour and thick line work to make the idea stand out in words and image combination, but also to come across as a logo. This idea links to the brief for combining words and images but doesn’t reach the brief in areas of creating an exciting and innovative combination of words and images. To fix this I would take on board my analytical criticism and my research to create a logo that combines words and images in a way that excels.


Sketch (8).pngWithin this idea I have combined words and images together by taking the word bridge from Cambridge and turning the r into a bridge, I have also combined words with the imagery as I have turned the word visit into the points that decorate the bridge. I used colour to make the combination stronger as I wanted the r and visit to come across more as a bridge than typography. The use of having the bridge come from the r and flow towards the right of the page has meant that the logo idea isn’t balanced which I feel doesn’t work within a logo. To improve on that I would look at adjusting the size of the typography for the first half of Cambridge this way making a logo that was full.

In this idea I was aiming to convey the history of Cambridge; the architecture, the river, the type of atmosphere. I did this through colour and imagery though it can be improved to create a stronger message. I wanted to get across this message as it works for my target audience of 35-60’s looking for a historical day out. To improve on targeting this audience I could add faint imagery in the background of the colleges, or could add the Cambridge university flag.

What has been successful in my words and image combination is how if the imagery needs to be there to make the typography make sense. This makes me believe that my words and image combination in this idea has been innovative.

In this idea I used influence from Young & Sick’s Supermodel CD cover for Foster The People. I took the idea of adjusting the typography to fit to the size of the imagery, meaning that the typography became apart of the imagery. I took this idea within my work and made the typography become apart of the bridge. To make my links stronger to the research I would use a typeface that was thick, clean and linear, but that also was more colourful.


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